Solange x Puma: Word To The Woman

Meek Mill might not want to feel that Drake 3peat, but I am here for Solange‘s third victory with Puma. Word To the Woman finds Solange and her creative collective, Saint Heron, celebrating innovative and empowered women with a redesigned Puma suede classic. Kicks for the #ChicksOnFire out there, for real.

She brings her bold and vibrant color palette to the Puma suede classic and gives it a twist with wondrous textures by embossing the fabric with triangles, squares and chevron. Each pair ($90) with a different texture and color (navy, gold, kelly green and a silvery white). But it doesn’t stop there – to really drive home the message Saint Heron has launched a site: WordToTheWoman.com.

It features over a dozen women (Hey Kitty Cash!) of different backgrounds representing the vast differences among gender roles. Under the art direction of Solange there are interviews, stunning photography by J. Quazi King, mood shots by Alan Del Rio Ortiz – all styled by Lizzy Okpo.

The kicker? This is just the first part of Word To The Woman. We can expect a sequel soon. To stay up on the celebration and collaboration, follow @wordtothewoman on Instagram. Get your kicks at store.saintheron.com, Puma and other retailers.

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Solange is a master curator of style and creativity. At every turn her work with Puma has paired progressive and chic designers like William Okpo with the brand to redesign iconic silhouettes. And this latest collab has a message of female empowerment, so I’m in. I love the rich colors and deep textures on the classic suede. When I opened the boxes, I immediately wanted to go on an adventure. I can’t wait to see the second part of this capsule.